Moistur AI vs Otterly AI
Otterly AI is the budget, self-serve entry point to AI search monitoring: Lite is US$29 a month for 15 prompts, and every plan tracks ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot daily. Moistur AI costs more from its first plan and is sold through a short call. The difference is what each is built for. Otterly is a tracker you report from, with Claude, Google AI Mode and Gemini as paid add-ons and agency reporting built in Looker Studio; Moistur AI includes Claude on every plan, reports sampled scores with confidence intervals, and ships white-label reporting and client logins inside the product.
Moistur AI is a GEO (Generative Engine Optimization) platform that tracks how your brand appears inside ChatGPT, Claude, Gemini, Perplexity, and Copilot. Otterly AI’s details on this page were read from its official pages on 2026-09-22.
Does the budget tracker cover client work?
- You want to start today for very little: Otterly's Lite plan is US$29 a month for 15 prompts on four assistants, with a self-serve free trial and unlimited team members.
- Country-level runs matter across your roster: Otterly tracks in 50+ countries, and Moistur AI has no region-level prompting.
- Your team builds its own client reporting: API and MCP access on Standard and Premium, plus a Google Looker Studio connector on Standard and Premium, and Agency Partner status adds branded reports built in Google Looker Studio.
- You want client reporting done inside the product: white-label playbook PDFs, branded share links, scheduled emails and read-only client logins, with nothing to build in Looker Studio.
- You want scores you can defend to a client: repeated sampling with confidence intervals and cross-model disagreement, plus a weekly action plan that is re-measured after you act.
- Claude matters to you: it is included on every Moistur AI plan, and on Otterly it is a paid add-on.
Two different products, honestly described
Otterly AI is an Austrian software company founded in 2024; its founders are Thomas Peham, Josef Trauner and Klaus-M. Schremser, and it says its tool is trusted by 40,000+ marketing professionals. It tracks your search prompts daily across ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot on every plan, with Claude, Google AI Mode and Gemini as paid add-ons, and reports a Brand Visibility Index, brand and competitor coverage, sentiment, link citations analysis and GEO audits of your own pages, in 50+ countries with unlimited team members. Plans are Lite (US$29 a month, 15 prompts, one workspace), Standard (US$189, 100 prompts) and Premium (US$489, 400 prompts), with Enterprise custom-priced from 1,000 prompts; there are 3 recommendations per week on Lite, unlimited above, and API and MCP access on Standard and Premium, plus a Google Looker Studio connector on Standard and Premium. Annual billing is 15% less. Agencies apply for Agency Partner status after subscribing to Standard or Premium, which raises the allowance to 150 prompts on Standard and 500 on Premium and adds a separate workspace per client, pitch workspaces for prospects and branded reports built in Google Looker Studio. Details were read from Otterly AI's pricing page and about page on 2026-09-22.
Moistur AI is a GEO platform that measures and improves how AI assistants recommend a brand. Your buyer prompts run daily across ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews and Copilot; every answer is scored for visibility, sentiment, share of voice and cited sources, with confidence intervals rather than single-run numbers, and a weekly playbook of actions is re-measured after you act. Agencies run up to 10 client brands from one portfolio with white-label reporting and client logins built in. About Moistur AI.
Otterly AI vs Moistur AI on 18 criteria
| Criterion | Otterly AI | Moistur AI |
|---|---|---|
| AI assistants tracked | Yes · ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot on every plan; Claude, Google AI Mode and Gemini are paid add-ons ↗ | Yes · ChatGPT, Claude, Gemini on Starter; adds Perplexity, Google AI Overviews and Copilot on Pro and Agency; Grok and Google AI Mode on Enterprise ↗ |
| Prompt model | Yes · Your own search prompts plus an AI prompt research tool ↗ | Yes · Your own buyer prompts (curated packs to start), run on a schedule ↗ |
| Refresh cadence | Yes · Daily ↗ | Yes · Daily ↗ |
| Sentiment | Yes · Brand sentiment tracking in AI answers ↗ | Yes · Multi-dimension sentiment on every answer ↗ |
| Share of voice | Yes · Brand Visibility Index and brand coverage against competitors ↗ | Yes · Share of voice against tracked competitors ↗ |
| Citations and sources | Yes · Link citations analysis ↗ | Yes · Cited sources per answer ↗ |
| Competitor tracking | Yes · Competitor brand coverage side by side ↗ | Yes · Tracked per plan; unlimited on Agency ↗ |
| Confidence intervals and cross-model disagreement | No · Not offered ↗ | Yes · Sampled scores with confidence intervals; cross-model disagreement is a first-class signal ↗ |
| Action plan with proof | Partly · 3 recommendations per week on Lite, unlimited above, plus GEO audits of your own pages; no re-measurement or confidence intervals described ↗ | Yes · Weekly playbook of actions, re-measured after you ship them ↗ |
| Multi-client portfolio | Partly · Unlimited workspaces on Standard and Premium; a separate workspace per client with Agency Partner status ↗ | Yes · Up to 10 client brands on Agency ($499/mo flat) ↗ |
| Client isolation and client logins | Partly · A separate workspace per client for the agency team; no client login described ↗ | Yes · Each client is its own workspace with row-level security; read-only client logins ↗ |
| White-label reporting | Partly · branded reports built in Google Looker Studio for Agency Partners; no native white-label PDF or share link listed ↗ | Yes · Your logo, colour and company details on playbook PDFs, report share links and scheduled emails; attribution removed; client logins are not white-labelled ↗ |
| Exports, BI and API | Yes · Detailed reports and export; API and MCP access on Standard and Premium; a Google Looker Studio connector on Standard and Premium ↗ | Partly · CSV export; the read-only REST API is on single-brand plans only, not yet for agency client brands; no BI connector ↗ |
| Region-level prompting | Yes · Multi-country support, 50+ countries ↗ | No · Not offered; prompts can be written for a city or market ↗ |
| Australian relevance | Partly · Country-level runs available; no Australian focus or presence that we could find ↗ | Partly · Australian buyer-language prompt packs and city-scoped prompts; Australian agencies are the first market; prices in USD ↗ |
| Entry price (USD/month) | Yes · $29 Lite (15 prompts, 4 assistants, 1 workspace) ↗ | Yes · $69 Starter (3 assistants, 25 prompts a day) ↗ |
| Agency price (USD/month) | Yes · $489 Premium with Agency Partner status (500 prompts across unlimited client workspaces); Standard at $189 also qualifies, with 150 prompts ↗ | Yes · $499 flat for up to 10 client brands, 6 assistants, white-label included ↗ |
| Trial and buying motion | Yes · Self-serve free trial ↗ | Partly · 14-day Pro-level trial after a short call; no self-serve signup ↗ |
Otterly AI details read from its official pages on 2026-09-22; Moistur AI details from its published plans. Yes / Partly / No describe what each product offers on the plans named.
Two self-serve prices, two different products
Otterly's pricing starts where most trackers do not. Lite is US$29 a month for 15 prompts, one workspace and four assistants, and it is a real product rather than a teaser: daily tracking, link citations analysis, GEO audits of your own pages and a recommendations feed. Standard (US$189 a month, 100 prompts) and Premium (US$489 a month, 400 prompts) add unlimited workspaces and carry the integrations: API and MCP access on Standard and Premium, plus a Google Looker Studio connector on Standard and Premium. Every plan has unlimited team members, 100 extra prompts cost US$99 a month on Standard and Premium, and annual billing is 15% less.
Moistur AI starts at US$69 a month for Starter (ChatGPT, Claude and Gemini, 25 prompts a day), US$249 for Pro (six assistants, white-label) and US$499 flat for Agency (up to 10 client brands), sold through a short call with a 14-day Pro-level trial rather than a signup form. Both are AI-visibility products; they are not the same product. Otterly is a tracker with a light recommendations layer and integrations for teams that build reporting elsewhere. Moistur AI is the measurement, the statistics, the client reporting and the weekly action plan in one place. The gap at the entry level is real, and for a solo marketer it should decide the matter.
Engines: what is included and what is an add-on
Otterly's homepage names ChatGPT, Perplexity, AI Overviews, AI Mode, Gemini and Copilot. Its pricing page is the one to plan from: ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot are included on every plan, and Claude, Google AI Mode and Gemini are paid add-ons, priced per plan. Read the add-on prices before you compare totals; a plan with Claude and Gemini switched on is no longer the list price.
Moistur AI includes ChatGPT, Claude and Gemini on Starter, adds Perplexity, Google AI Overviews and Copilot on Pro and Agency, and offers Grok and Google AI Mode on Enterprise. Google AI Mode is an add-on on Otterly and an Enterprise assistant on Moistur AI, so neither includes it on a standard plan. Where the two part ways is Claude and Gemini: included from the first Moistur AI plan, extra on every Otterly plan. Count the assistants your clients will ask about before you count dollars.
Agency reporting: Looker Studio vs native white-label
Otterly's agency model is a partner programme rather than a plan: apply for Agency Partner status after subscribing to Standard or Premium. Approved partners get 150 prompts on Standard or 500 on Premium instead of 100 and 400, a separate workspace per client with one login for the team, pitch workspaces for prospects, and branded reports built in Google Looker Studio. That is a workable agency setup, provided someone builds and maintains a Looker Studio report per client. The pricing page does not describe a client login, a white-label PDF or a branded share link; the client sees what you build.
Moistur AI ships the reporting: a branded weekly playbook PDF, a monthly report PDF, a branded share link with a presentation mode, branded scheduled emails, with the attribution removed on the Agency plan, plus a read-only client login. Nothing to build. If your agency already reports through Looker Studio, Otterly's route is a feature, and its connector sits on the two plans an agency would buy anyway; if it does not, the build is a cost to put beside the subscription.
Measurement: single runs vs sampled scores
Both tools run prompts daily. The difference is what they do with the answers. A single AI answer is close to noise: ask the same question an hour later and the brands change. Moistur AI samples repeatedly, aggregates statistically and reports every score with a confidence interval, and it measures how much ChatGPT, Gemini and Perplexity disagree about a brand, because a brand that wins one assistant and loses another needs a different plan from a brand losing everywhere.
Otterly reports daily values per prompt and engine, a Brand Visibility Index, sentiment, link citations analysis and GEO audits of your own pages, with 3 recommendations per week on Lite, unlimited above. It is clear about what it shows; it does not describe uncertainty, and it does not describe re-measuring a recommendation after you act on it. For a client conversation about whether a number moved, that distinction is the whole conversation. Background: our guide to monitoring a brand in ChatGPT.
Price: where each is the better buy
For one brand on a small budget, Otterly wins, and it is not close: Lite is US$29 a month against US$69 for Moistur AI Starter, and Standard at US$189 tracks 100 prompts on four assistants. Moistur AI Starter includes Claude, confidence intervals and the weekly playbook; whether that is worth the difference depends on whether you act on the numbers or only report them.
For an agency, the two land close together. Otterly Premium with Agency Partner status is US$489 a month for 500 prompts across a separate workspace per client, plus add-on fees for Claude, Google AI Mode and Gemini and the time to build Looker Studio reports. Moistur AI Agency is US$499 a month flat for up to 10 client brands, 125 prompt runs a day pooled across them on six assistants including Claude, 10 internal seats, unlimited client logins and white-label included. The units differ: Otterly gives you more tracked prompts; Moistur AI gives you more assistants and the reporting done. Decide on which of those your clients will notice.
The ideal customer for each
Solo marketers, in-house teams and small agencies that want the lowest-friction self-serve tracker at a small monthly price, and agencies that are comfortable building client reports in Looker Studio.
Agencies that want AI-visibility reporting and a weekly action plan delivered inside the product for each client, with statistics they can defend, and brands that want to know each week whether AI recommends them and what to change. Australian agencies are our first market.
What you get here that you do not get there
- Claude is included on every plan rather than sold as an add-on.
- Scores are sampled and reported with confidence intervals; cross-model disagreement is a first-class signal.
- Every recommended action is re-measured after you ship it.
- White-label reporting is built in: playbook PDFs, report share links and scheduled emails, with attribution removed on the Agency plan, plus read-only client logins.
- Australian buyer-language prompt packs and city-scoped prompts.
A Perth agency with six SEO clients deciding between Otterly Premium and Moistur AI Agency
The agency wants an AI-visibility section in every client's monthly report by next quarter, with Claude covered because two clients have asked about it. List prices read on 2026-09-22.
- Start the self-serve trial, subscribe to Premium (US$489 a month) and apply for Agency Partner status; once approved, the allowance is 500 prompts across a separate workspace per client, about 83 per client if split evenly. Standard (US$189 a month) also qualifies, with 150 prompts, about 25 per client.
- Switch on the Claude add-on, and Gemini if clients expect it; Claude, Google AI Mode and Gemini are paid add-ons on every plan, so the monthly total is Premium plus those fees.
- Build one Looker Studio report from the connector, brand it, clone it six times and keep each in step with Otterly's data; the team shares one login across the client workspaces, and clients receive the Looker Studio report because no client login is described.
- Budget a day or two of someone's time to build the six reports and a few hours a month to maintain them, or export from Otterly and paste into the monthly deck.
- Book a short call; the agency account is provisioned with white-label branding before the call ends.
- Add six client brands (about five minutes each) with curated Australian prompt packs, six assistants per client, Claude among them.
- Each client receives a branded weekly playbook PDF and a share link, and can log in read-only; the agency sends the monthly report PDF from the portfolio.
- Agency plan at US$499 a month, four brand slots to spare.
If the agency has someone who lives in Looker Studio and its clients are content with the four core assistants, Otterly Premium with Agency Partner status costs about the same as Moistur AI Agency and gives the team a larger prompt allowance to spread across clients. If nobody wants to build and maintain six reports, or clients expect Claude and Gemini without add-on fees, Moistur AI removes that work and adds the weekly action plan. All prices are list prices on the day we checked; confirm them, the add-on prices and the Agency Partner terms before quoting a client.
Otterly AI and Moistur AI pricing, checked 2026-09-22
- Lite — US$29/mo · billed monthly
15 prompts, 4 assistants, 1 workspace, 3 recommendations a week - Standard — US$189/mo · billed monthly
100 prompts, unlimited workspaces, API and MCP, Looker Studio connector - Premium — US$489/mo · billed monthly
400 prompts, unlimited workspaces, API and MCP, Looker Studio connector, personal onboarding - Enterprise — custom
From 1,000 prompts; everything in Premium plus custom prompt tracking, single sign-on and a dedicated customer success manager
Enterprise showed a starting price on 2026-09-21 and no price on 2026-09-22; it is sized from 1,000 prompts. Annual billing is 15% less. Claude, Google AI Mode and Gemini are paid add-ons on every plan; 100 extra prompts cost $99 a month on Standard and Premium. Agency Partner status is applied for after subscribing to Standard or Premium. Prices in USD excluding tax.
Checked 2026-09-22 · official pricing
- Starter — US$69/mo · billed monthly
ChatGPT, Claude, Gemini · 25 prompts a day - Pro — US$249/mo · billed monthly
6 assistants (adds Perplexity, Google AI Overviews, Copilot) · 75 prompts a day · white-label - Agency — US$499/mo · billed monthly
Up to 10 client brands · 6 assistants · 125 prompts a day pooled · white-label · client logins - Enterprise — from US$1,499/mo
8 assistants (adds Grok, Google AI Mode) · custom volumes
Annual billing is 20% less. Prices in USD.
Checked 2026-09-10 · official pricing
All prices in US dollars. Moistur AI bills in USD. Vendors change pricing often; the official pages linked above are the source of truth.
Strengths and limits, both sides
- Lite at US$29 a month, a self-serve free trial and unlimited team members on every plan.
- ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot on every plan, tracked daily, in 50+ countries.
- Sentiment, link citations analysis, GEO audits of your own pages, an AI prompt research tool and a Brand Visibility Index against competitors.
- API and MCP access on Standard and Premium, plus a Google Looker Studio connector on Standard and Premium, and branded reports built in Google Looker Studio for Agency Partners.
- Used by 40,000+ marketing professionals by its own count, with far more social proof than Moistur AI today.
- Claude, Google AI Mode and Gemini are paid add-ons on every plan.
- Branded client reporting is built in Looker Studio; no native white-label PDF, share link or client login is listed.
- Single-run daily values; no confidence intervals or cross-model disagreement described.
- 3 recommendations per week on Lite, unlimited above; no re-measurement of what you shipped is described.
- No Australian focus or presence that we could find.
- Claude included on every plan; six assistants on Pro and Agency with no add-on fees.
- Sampled scores with confidence intervals; disagreement as a signal.
- Weekly playbook with actions that are re-measured.
- Native white-label playbook PDFs, share links and scheduled emails, plus read-only client logins, on a flat agency price.
- Australian buyer-language prompt packs and city-scoped prompts.
- Starter is US$69 a month; there is no plan near Otterly's Lite price.
- No region-level prompting; prompts are written per market or city.
- No BI integration, and the read-only REST API is on single-brand plans only, not yet for agency client brands; CSV and branded reports only.
- Sold through a short call rather than self-serve signup; fewer customers and less social proof than Otterly today.
Questions people ask about Otterly AI and Moistur AI
Is Moistur AI an alternative to Otterly AI?+
Yes, for agencies and for brands that act on the numbers. Otterly is the better fit for a small budget, a self-serve start and country-level runs; Moistur AI is the better fit for Claude on every plan, confidence intervals on every score, and client reporting and a weekly action plan delivered inside the product.
Does Otterly AI support Australia?+
Otterly lists multi-country support in 50+ countries, so Australian runs are available. It has no Australian focus or presence that we could find. Moistur AI's Australian relevance is in the prompt packs, city-scoped prompts and agency plan; Australian agencies are our first market.
Which is better for agencies?+
Otterly if your team reports through Looker Studio and wants 500 prompts across separate client workspaces for US$489 a month with Agency Partner status. Moistur AI if you want white-label PDFs, share links and client logins ready on day one, six assistants including Claude, and a weekly action plan per client, at US$499 flat for up to 10 client brands.
Does Otterly AI include Claude?+
No. On Otterly, Claude, Google AI Mode and Gemini are paid add-ons on every plan, per its pricing page on 2026-09-22. Moistur AI includes Claude on every plan.
What does Otterly's Agency Partner programme include?+
Agencies apply for Agency Partner status after subscribing to Standard or Premium. Partners get 150 prompts on Standard and 500 on Premium, a separate workspace per client, pitch workspaces for prospects, and branded reports built in Google Looker Studio. No client login or native white-label report is described.
Which has an API and MCP access?+
Otterly: API and MCP access on Standard and Premium. Moistur AI's read-only REST API is on single-brand plans only, not yet for agency client brands, so agency client data leaves as CSV and branded reports. If your team pipes tracking data into its own tooling, Otterly is the better fit today.
Which has a free trial?+
Otterly offers a self-serve free trial. Moistur AI provides a 14-day Pro-level trial after a short setup call, so the prompts and branding are right before the first scan.
Which is better for a single Australian business?+
On a small budget, Otterly: Lite at US$29 a month is a real tracker on four assistants. If you will act on the results, Moistur AI Starter at US$69 adds Claude, confidence intervals that make week-to-week changes trustworthy, and a weekly playbook; its prompt packs are written in Australian buyer language and city-scoped for local-service businesses.
How do Otterly AI and Moistur AI prices compare?+
Otterly Lite is US$29 a month for 15 prompts, Standard US$189 for 100, Premium US$489 for 400 and Enterprise custom-priced from 1,000 prompts, with 15% off annually, US$99 a month for 100 extra prompts on Standard and Premium; Claude, Google AI Mode and Gemini are paid add-ons on every plan. Moistur AI is US$69 Starter, US$249 Pro, US$499 Agency for up to 10 client brands and Enterprise from US$1,499, with 20% off annually and every assistant on a plan included. Otterly's page was read on 2026-09-22.
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