Moistur AI vs Profound
Profound is the category's best-funded platform: a US$1B valuation, 700+ enterprise customers and features nobody else matches. The question for an Australian agency is not whether Profound is good. It is whether its self-serve tiers include what you need, and whether per-workspace agency pricing fits a roster of 5 to 50 retainers.
Moistur AI is a GEO (Generative Engine Optimization) platform that tracks how your brand appears inside ChatGPT, Claude, Gemini, Perplexity, and Copilot. Profound’s details on this page were read from its official pages on 2026-09-11.
Is enterprise-grade the right size for you?
- You are an enterprise brand with a dedicated AEO team and budget: Profound's enterprise tier covers up to nine answer engines, prompt volumes, crawler analytics and region-based prompting.
- You need to see what people actually ask AI: Profound's Prompt Volumes is unmatched for sizing demand.
- Procurement wants the market leader's references, a partner directory and a dedicated support desk.
- You run 5 to 50 client brands and need six assistants, including Gemini, Copilot and Claude, on one flat plan rather than per client workspace.
- You want white-label reports, client logins and a weekly action plan included, with scores that carry confidence intervals.
- Your budget is a slice of a monthly retainer, not an enterprise contract.
Two different products, honestly described
Profound is an enterprise AI-visibility platform from New York. Answer Engine Insights tracks visibility, sentiment and citations across the answer engines; Prompt Volumes shows what people ask AI; Agent Analytics reads how AI crawlers visit your site; Shopping and Agents extend into commerce and execution. It raised a US$96M Series C at a US$1B valuation in February 2026 and serves more than 700 enterprises. Public plans are month to month: Starter (US$99 a month, or US$82.50 a month billed yearly; ChatGPT only, 50 prompts, one seat), Growth (US$399 a month, or US$332.50 billed yearly; ChatGPT plus Perplexity and Google AI Overviews, 100 prompts, three seats) and Enterprise (custom, up to nine engines); Agency Growth is US$99 a month plus US$399 a month per client workspace. Details were read from Profound's pricing page on 2026-09-11.
Moistur AI is a GEO platform sized for agencies and growing brands. Your buyer prompts run daily across ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews and Copilot; answers are scored for visibility, sentiment, share of voice and cited sources with confidence intervals, and a weekly playbook of actions is re-measured after you act. The Agency plan runs up to 10 client brands from one portfolio with white-label reporting and client logins, at a flat price. About Moistur AI.
Profound vs Moistur AI on 18 criteria
| Criterion | Profound | Moistur AI |
|---|---|---|
| AI assistants tracked | Partly · Starter: ChatGPT only. Growth: ChatGPT, Perplexity, Google AI Overviews. Enterprise: up to 9, including Gemini, Copilot, Claude, Grok, DeepSeek, Google AI Mode ↗ | Yes · ChatGPT, Claude, Gemini on Starter; adds Perplexity, Google AI Overviews and Copilot on Pro and Agency; Grok and Google AI Mode on Enterprise ↗ |
| Prompt model | Yes · Your own prompts plus Prompt Volumes (what people ask AI) ↗ | Yes · Your own buyer prompts (curated packs to start), run on a schedule ↗ |
| Refresh cadence | Yes · Daily sentiment and visibility breakdowns ↗ | Yes · Daily ↗ |
| Sentiment | Yes · Sentiment by prompt, topic, tag and platform ↗ | Yes · Multi-dimension sentiment on every answer ↗ |
| Share of voice | Yes · Visibility and share of voice ↗ | Yes · Share of voice against tracked competitors ↗ |
| Citations and sources | Yes · Citations plus Agent Analytics (AI crawler logs) ↗ | Yes · Cited sources per answer ↗ |
| Competitor tracking | Yes · Competitor benchmarking ↗ | Yes · Tracked per plan; unlimited on Agency ↗ |
| Confidence intervals and cross-model disagreement | No · Not offered ↗ | Yes · Sampled scores with confidence intervals; cross-model disagreement is a first-class signal ↗ |
| Action plan with proof | Partly · Agents and an AI marketer suggest work; no re-measurement loop described ↗ | Yes · Weekly playbook of actions, re-measured after you ship them ↗ |
| Multi-client portfolio | Yes · Client workspaces on the Agency Growth plan ↗ | Yes · Up to 10 client brands on Agency ($499/mo flat) ↗ |
| Client isolation and client logins | Yes · Separate client workspaces ↗ | Yes · Each client is its own workspace with row-level security; read-only client logins ↗ |
| White-label reporting | Not stated · Not stated on public pages; partner directory instead ↗ | Yes · Your logo, colour and company details on playbook PDFs, report share links and scheduled emails; attribution removed; client logins are not white-labelled ↗ |
| Exports, BI and API | Yes · REST API with documented endpoints ↗ | Partly · CSV export; the read-only REST API is on single-brand plans only, not yet for agency client brands; no BI connector ↗ |
| Region-level prompting | Yes · Region-based prompting in 80+ countries; country by default, state or city on request ↗ | No · Not offered; prompts can be written for a city or market ↗ |
| Australian relevance | Partly · Regional prompting exists (Australia not named); no Australian office or partners found; runs its Zero Click conference in Sydney on 27 October 2026 ↗ | Partly · Australian buyer-language prompt packs and city-scoped prompts; Australian agencies are the first market; prices in USD ↗ |
| Entry price (USD/month) | Yes · $99 Starter billed monthly, $82.50 a month billed yearly (ChatGPT only, 50 prompts, 1 seat) ↗ | Yes · $69 Starter (3 assistants, 25 prompts a day) ↗ |
| Agency price (USD/month) | Partly · $99 a month plus $399 per client workspace on Agency Growth; ten clients is about $4,089 a month at list ↗ | Yes · $499 flat for up to 10 client brands, 6 assistants, white-label included ↗ |
| Trial and buying motion | Partly · Free trial on Growth; Enterprise is sales-led ↗ | Partly · 14-day Pro-level trial after a short call; no self-serve signup ↗ |
Profound details read from its official pages on 2026-09-11; Moistur AI details from its published plans. Yes / Partly / No describe what each product offers on the plans named.
What Profound does that almost nobody else does
Three things stand out. Prompt Volumes estimates what people ask AI assistants, which turns AI visibility from a vanity number into a demand number. Agent Analytics shows which AI crawlers fetch which pages, so a technical team can see what the assistants actually read. And region-based prompting, run through infrastructure in 80+ countries, lets an enterprise see how answers differ by country, and on request by state or city.
Add up to nine answer engines at the enterprise tier, agents that draft and execute work, and a partner directory of vetted agencies, and you have the platform the largest brands standardise on. None of that is marketing; it is why Profound leads the category.
What the self-serve tiers actually include
The public tiers are narrower than the brand. Starter, at US$99 a month (US$82.50 billed yearly), tracks ChatGPT only, with 50 prompts and one seat. Growth, at US$399 a month (US$332.50 billed yearly), adds Perplexity and Google AI Overviews, 100 prompts and three seats. Gemini, Copilot, Claude, Grok, DeepSeek and Google AI Mode sit in the Enterprise tier, which is priced on request.
For an Australian agency that promises clients a view across the assistants Australians actually use, including Gemini and Copilot, the self-serve tiers do not get there. Moistur AI's Pro and Agency plans include six assistants; Grok and Google AI Mode are on Enterprise. Our guide to answer engine optimisation explains why multi-assistant coverage matters more than any single engine.
Agency pricing: per client workspace vs a flat roster
Profound's Agency Growth plan is US$99 a month plus US$399 a month per client workspace, and each client workspace tracks ChatGPT, Perplexity and Google AI Overviews with 100 prompts. Ten clients at list is about US$4,089 a month; twenty-five is about US$10,074. Profound may negotiate at volume.
Moistur AI's Agency plan is US$499 a month flat for up to 10 client brands on six assistants, with white-label reports, branded share links and read-only client logins included; larger rosters are scoped as Agency Enterprise on the setup call. Per-brand economics are the difference between an AI-visibility line item that fits inside a retainer and one that needs its own budget line.
Fit for a 5–50-client Australian agency
Profound has no Australian office or partners that we found, though it runs its Zero Click conference in Sydney on 27 October 2026, and its partner directory lists 18 vetted agencies. Region-based prompting is available at the enterprise tier for teams that need it. Moistur AI's Australian relevance is practical rather than infrastructural: prompt packs written in Australian buyer language, city-scoped prompts for local-service clients, Australian spelling, and an agency plan built for Australian retainer economics. Australian agencies are our first market.
Where we would send you to Profound
If the client is an enterprise with a dedicated AEO team, a security questionnaire and a need for prompt volumes, crawler analytics and up to nine engines, Profound is the safe default and we say so. If you are the agency serving that client, Profound's partner directory is worth a look. Moistur AI is the right size for the other 95 percent of agencies and brands.
The ideal customer for each
Enterprise brands with an AEO function, budget for an enterprise contract and a need for prompt volumes, crawler analytics and regional analysis; and the large agencies that serve them.
Agencies with 5 to 50 client brands adding AI visibility to SEO retainers, and growing brands that want weekly, defensible measurement and a plan, without an enterprise procurement cycle. Australian agencies are our first market.
What you get here that you do not get there
- Six assistants, including Gemini, Copilot and Claude, on the Agency and Pro plans rather than at an enterprise tier.
- A flat price for up to 10 client brands instead of a price per client workspace.
- White-label reports, branded share links and read-only client logins included.
- Scores sampled with confidence intervals; cross-model disagreement as a signal; actions re-measured.
- Australian buyer-language prompt packs and city-scoped prompts.
A Melbourne agency with 25 SEO retainers pricing an AI-visibility add-on
Retainers are mid-market; the AI-visibility section must fit inside them. List prices read on 2026-09-11.
- Agency Growth at US$99 a month plus US$399 a month per client workspace: 25 workspaces is about US$10,074 a month at list, each on ChatGPT, Perplexity and Google AI Overviews with 100 prompts.
- Gemini, Copilot and Claude coverage requires the Enterprise tier, priced on request.
- Reporting through Profound's dashboards and API; white-label is not described on its public pages.
- Strong fit if a few of those clients are enterprises who want prompt volumes and crawler analytics.
- Agency plan at US$499 a month covers the first 10 client brands on six assistants; the remaining 15 are scoped as Agency Enterprise on the setup call.
- Every client gets a branded weekly playbook PDF, a branded share link and a read-only login from day one.
- Prompt packs are curated per client in Australian buyer language; local-service clients get city-scoped prompts.
- The AI-visibility section becomes a fixed line inside each retainer rather than a per-client subscription.
For a roster of mid-market retainers, per-workspace pricing is the deciding factor before any feature is. For a roster with enterprise clients who need prompt volumes and regional analysis, Profound is worth its price. All figures are list prices on the day we checked; confirm them with each vendor before quoting.
Profound and Moistur AI pricing, checked 2026-09-11
- Starter — US$99/mo · billed monthly (US$82.50/mo billed yearly)
ChatGPT only, 50 prompts, 1 seat, 100 agent credits - Growth — US$399/mo · billed monthly (US$332.50/mo billed yearly)
ChatGPT, Perplexity, Google AI Overviews; 100 prompts; 3 seats; 400 agent credits - Agency Growth — US$99/mo · base, billed monthly
Plus US$399 a month per full client workspace (ChatGPT, Perplexity and Google AI Overviews, 100 prompts); 10 pitch workspaces a month - Enterprise — custom
Up to 9 answer engines, custom prompts and seats, dedicated support
Public tiers are billed monthly; yearly billing gives two months free. Enterprise pricing is not published.
Checked 2026-09-11 · official pricing
- Starter — US$69/mo · billed monthly
ChatGPT, Claude, Gemini · 25 prompts a day - Pro — US$249/mo · billed monthly
6 assistants (adds Perplexity, Google AI Overviews, Copilot) · 75 prompts a day · white-label - Agency — US$499/mo · billed monthly
Up to 10 client brands · 6 assistants · 125 prompts a day pooled · white-label · client logins - Enterprise — from US$1,499/mo
8 assistants (adds Grok, Google AI Mode) · custom volumes
Annual billing is 20% less. Prices in USD.
Checked 2026-09-10 · official pricing
All prices in US dollars. Moistur AI bills in USD. Vendors change pricing often; the official pages linked above are the source of truth.
Strengths and limits, both sides
- The category leader: US$1B valuation, 700+ enterprises, a partner directory of vetted agencies.
- Prompt Volumes and Agent Analytics have no equivalent in smaller tools.
- Region-based prompting in 80+ countries, down to state or city on request.
- Up to nine answer engines at the enterprise tier; sentiment tracked daily; a documented API.
- Agents and an AI marketer for teams that want execution inside the platform.
- Starter is ChatGPT only; Growth adds only Perplexity and Google AI Overviews.
- Agency pricing is a monthly base plus a fee per client workspace: about US$4,089 a month for 10 clients at list.
- Gemini, Copilot, Claude and Google AI Mode require the Enterprise tier, priced on request.
- White-label reporting is not described on public pages; no Australian office or partners found.
- Six assistants on Pro and Agency, including Gemini, Copilot and Claude.
- Flat US$499 for up to 10 client brands with white-label and client logins included.
- Confidence intervals and cross-model disagreement on every score.
- Weekly playbook with re-measured actions.
- Australian prompt packs and city-scoped prompts; Australian agencies are the first market.
- No prompt-volume data and no crawler analytics.
- No region-level prompting; prompts are written per market or city.
- No BI integration, and the read-only REST API is on single-brand plans only, not yet for agency client brands; CSV and branded reports only.
- A two-founder company without enterprise references; sold through a short call.
Questions people ask about Profound and Moistur AI
Is Moistur AI a Profound alternative?+
For agencies and growing brands, yes: Moistur AI covers six assistants with white-label reporting and a weekly action plan at a flat agency price. For enterprises that need prompt volumes, crawler analytics, regional analysis and up to nine engines, Profound is the better tool and we say so.
What does Profound cost?+
On 2026-09-11 Profound's pricing page listed Starter at US$99 a month, or US$82.50 a month billed yearly (ChatGPT only, 50 prompts, one seat), Growth at US$399 a month, or US$332.50 billed yearly (three engines, 100 prompts, three seats), Agency Growth at US$99 a month plus US$399 a month per client workspace, and Enterprise on request. Confirm on Profound's pricing page.
Does Profound support Australia?+
Profound offers region-based prompting through infrastructure in 80+ countries, with country-level analysis by default and finer levels on request; Australia is not named on its announcement and we found no Australian office or partners, though Profound runs its Zero Click conference in Sydney on 27 October 2026. Moistur AI's Australian relevance is in the prompt packs, city-scoped prompts and agency plan; Australian agencies are our first market.
Which is better for agencies?+
It depends on the roster. Enterprise clients with AEO teams: Profound. Five to fifty mid-market retainers that need six assistants, white-label reports and client logins inside a flat price: Moistur AI.
Does Profound's Starter plan include Gemini or Perplexity?+
No. Starter tracks ChatGPT only. Perplexity and Google AI Overviews arrive on Growth; Gemini, Copilot, Claude and Google AI Mode are Enterprise, per Profound's pricing page on 2026-09-11.
Which is better for Australian businesses?+
A single Australian brand with a marketing team and no enterprise budget gets six assistants, honest scores and a weekly plan from Moistur AI's Starter or Pro plans. An Australian enterprise with an AEO function should evaluate Profound.
Can I white-label Profound?+
Profound's public pages describe an agency plan with client workspaces and a partner directory but do not describe white-label reporting, so we cannot confirm it. Moistur AI includes white-label playbook PDFs, branded share links and read-only client logins on the Agency plan.
Does Profound have an API?+
Yes. Profound publishes REST API documentation with endpoints for answer-engine insights. Moistur AI's read-only REST API is on single-brand plans only, not yet for agency client brands; agencies get client data out as CSV and branded reports.
See what AI actually says about your brand
Run a free AI Visibility Audit first. If the numbers are worth acting on, book a call and we will walk through them with you.