Moistur AI vs Semrush
Semrush now bundles AI search tracking into its main plans, and since April 2026 it is part of Adobe. For an agency that already reports from Semrush, the question is whether weekly Brand Performance snapshots and a per-plan prompt allowance are enough to sell AI visibility client by client, or whether a specialist earns its keep next to the suite.
Moistur AI is a GEO (Generative Engine Optimization) platform that tracks how your brand appears inside ChatGPT, Claude, Gemini, Perplexity, and Copilot. Semrush’s details on this page were read from its official pages on 2026-09-11.
Is bundled AI tracking enough for a service line?
- Your clients are already reported from Semrush and a weekly AI snapshot beside their rankings is enough.
- Australian keyword and location data matters most: Semrush's Australian database and Position Tracking are excellent, and the AI toolkit rides on the same login and bill.
- You want a free checker and a 7-day self-serve trial before committing.
- AI visibility is a service line you re-measure client by client, daily, with sentiment, share of voice and cited sources on every prompt.
- You want white-label playbook PDFs, share links and client logins included, rather than per-report and per-user fees.
- You want scores with confidence intervals and a weekly action plan that is re-measured.
Two different products, honestly described
Semrush is the largest SEO suite in the market: keyword research across more than 140 databases including Australia, Position Tracking for any location, site audits, content and advertising tools. Adobe completed its acquisition of Semrush on 28 April 2026. AI search tracking is bundled into the main plans: the SEO plan (US$139 a month) includes AI search tracking and sentiment monitoring; Starter (US$199) tracks 50 prompts a day with AI brand performance for one domain; Pro+ (US$299) tracks 100 prompts a day across 15 websites; Advanced (US$549) tracks 200 prompts a day across 40 websites with SEO share of voice and API access. Separately, the AI Visibility Toolkit is still sold on its own from US$99 a month per domain, billed annually. The AI Visibility Toolkit covers Google AI Overviews, Google AI Mode, ChatGPT, Perplexity and Gemini, with Claude, DeepSeek and Grok in Enterprise AIO. Details were read from Semrush's pricing page and knowledge base on 2026-09-11.
Moistur AI is a GEO platform with no SEO features and one focus: how AI assistants recommend a brand. Your buyer prompts run daily across ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews and Copilot; answers are scored for visibility, sentiment, share of voice and cited sources with confidence intervals, and a weekly playbook of actions is re-measured after you act. Agencies run up to 10 client brands from one portfolio with white-label reporting and client logins at a flat price. About Moistur AI.
Semrush vs Moistur AI on 18 criteria
| Criterion | Semrush | Moistur AI |
|---|---|---|
| AI assistants tracked | Yes · Google AI Overviews, Google AI Mode, ChatGPT, Perplexity, Gemini; Claude, DeepSeek and Grok in Enterprise AIO ↗ | Yes · ChatGPT, Claude, Gemini on Starter; adds Perplexity, Google AI Overviews and Copilot on Pro and Agency; Grok and Google AI Mode on Enterprise ↗ |
| Prompt model | Yes · Your own prompts in campaigns (50, 100 or 200 a day by plan) plus Prompt Research ↗ | Yes · Your own buyer prompts (curated packs to start), run on a schedule ↗ |
| Refresh cadence | Partly · Brand Performance reports update weekly ↗ | Yes · Daily ↗ |
| Sentiment | Yes · AI sentiment monitoring ↗ | Yes · Multi-dimension sentiment on every answer ↗ |
| Share of voice | Yes · SEO share of voice on Advanced; AI share of voice vs sentiment in the toolkit's Brand Performance reports ↗ | Yes · Share of voice against tracked competitors ↗ |
| Citations and sources | Yes · Cited pages, citations, top cited domains ↗ | Yes · Cited sources per answer ↗ |
| Competitor tracking | Yes · Competitor analysis in the toolkit ↗ | Yes · Tracked per plan; unlimited on Agency ↗ |
| Confidence intervals and cross-model disagreement | No · Not offered ↗ | Yes · Sampled scores with confidence intervals; cross-model disagreement is a first-class signal ↗ |
| Action plan with proof | Partly · Content and technical recommendations; no re-measurement loop described ↗ | Yes · Weekly playbook of actions, re-measured after you ship them ↗ |
| Multi-client portfolio | Partly · Websites per plan: 5, 15 or 40; AI brand performance for 1 domain on Starter ↗ | Yes · Up to 10 client brands on Agency ($499/mo flat) ↗ |
| Client isolation and client logins | Partly · Projects; extra users from $45 a month; the client portal was discontinued ↗ | Yes · Each client is its own workspace with row-level security; read-only client logins ↗ |
| White-label reporting | Partly · My Reports, per report, billed monthly: Base $10, white-label Pro $20, after the Agency Growth Kit sunset ↗ | Yes · Your logo, colour and company details on playbook PDFs, report share links and scheduled emails; attribution removed; client logins are not white-labelled ↗ |
| Exports, BI and API | Yes · API on Advanced; report exports ↗ | Partly · CSV export; the read-only REST API is on single-brand plans only, not yet for agency client brands; no BI connector ↗ |
| Region-level prompting | Partly · Mentions by Country report; Position Tracking for any location ↗ | No · Not offered; prompts can be written for a city or market ↗ |
| Australian relevance | Yes · Australian keyword database and location tracking among more than 140 databases ↗ | Partly · Australian buyer-language prompt packs and city-scoped prompts; Australian agencies are the first market; prices in USD ↗ |
| Entry price (USD/month) | Yes · $139 SEO plan (AI search tracking) or $199 Starter (50 prompts a day) ↗ | Yes · $69 Starter (3 assistants, 25 prompts a day) ↗ |
| Agency price (USD/month) | Partly · Pro+ $299 (15 websites, 100 prompts a day) or Advanced $549 (40 websites, 200 prompts a day), plus users at $45 ↗ | Yes · $499 flat for up to 10 client brands, 6 assistants, white-label included ↗ |
| Trial and buying motion | Yes · 7-day trial; self-serve ↗ | Partly · 14-day Pro-level trial after a short call; no self-serve signup ↗ |
Semrush details read from its official pages on 2026-09-11; Moistur AI details from its published plans. Yes / Partly / No describe what each product offers on the plans named.
AI visibility inside Semrush after the 2026 re-bundle
The live pricing page no longer shows the Pro, Guru and Business plans that older reviews describe. AI search tracking is bundled into the main plans, 50, 100 or 200 prompts tracked daily depending on plan, and the AI Visibility Toolkit is still sold on its own from US$99 a month per domain, billed annually, with 25 tracked prompts. Either way you get an AI Visibility Score from 0 to 100, mentions, cited pages and citations, sentiment, a share-of-voice-versus-sentiment view and a Mentions by Country report. Brand Performance reports update weekly.
For an agency, the numbers to check are the prompt allowance and the website count on each plan, and the fact that AI brand performance covers one domain on Starter. A roster of 15 clients on Pro+ shares 100 prompts a day, about six or seven per client, refreshed for reporting once a week.
What changed for agencies
Semrush has sunset the Agency Growth Kit. The client portal, CRM and Lead Finder are discontinued, and white-label reporting moved to My Reports, where each report is bought individually and billed monthly: US$10 for a Base report, US$20 for a Pro report with branding and white-labelling; extra users start at US$45 a month. None of that is unreasonable, but it means the agency features an AI-visibility service leans on are now separate line items, and there is no client login role.
Australian data: Semrush's strength
If the question is how a client ranks in Australia, Semrush is hard to beat: an Australian keyword database, Position Tracking for any Australian location, and the toolkit's Mentions by Country view. Moistur AI has no keyword data at all. Its Australian relevance is in the prompts: packs written the way Australian buyers ask, city-scoped questions for local-service clients, Australian spelling, and an agency plan built for Australian retainer economics. Australian agencies are our first market.
Daily, client-level, white-labelled: where a specialist earns its keep
Moistur AI runs every client's prompts every day across six assistants and scores each answer for visibility, sentiment, share of voice and cited sources. Scores are sampled and reported with confidence intervals, and cross-model disagreement is measured rather than averaged away. Every client gets a branded weekly playbook: what changed, why it probably changed, and the actions to take, which are re-measured after you ship them. White-label PDFs, share links, scheduled emails and read-only client logins are included on the Agency plan; there is no report tier or seat fee to add.
Keep Semrush for rankings, keywords and audits. Add the specialist for the AI-visibility service line. Our guide to SEO vs GEO explains why the two measurements are only loosely related.
Adobe ownership: what it means for a small agency
Adobe closed its US$1.9B acquisition of Semrush on 28 April 2026 and framed it around brand visibility in AI-driven discovery, which signals more investment in the AI toolkit and a roadmap that leans toward Adobe's enterprise customer-experience suite. For a small agency the practical questions are price stability, how many features move to enterprise tiers, and whether per-user and per-report fees keep growing. We do not speculate beyond that; we simply note that a specialist with one flat agency price is easier to budget around.
The ideal customer for each
Agencies and in-house teams whose reporting already lives in Semrush, who want AI mentions in the same login and bill, and for whom a weekly snapshot per client is enough.
Agencies that sell AI visibility as a deliverable and want daily, client-level tracking with white-label reporting and a weekly action plan included, and brands that want defensible, weekly answers about how AI recommends them. Australian agencies are our first market.
What you get here that you do not get there
- Daily runs on six assistants per client, not weekly snapshots.
- White-label PDFs, branded share links, scheduled emails and read-only client logins included in the Agency price.
- Confidence intervals and cross-model disagreement on every score.
- A weekly playbook of actions that is re-measured after you act.
- Claude included on every plan; Australian buyer-language prompt packs and city-scoped prompts.
A Perth agency on Semrush Pro+ with 15 client websites
The agency wants to add an AI-visibility section to every monthly report. List prices read on 2026-09-11.
- Stay on Pro+ (US$299): 15 websites and 100 prompts tracked daily, shared across the roster, about six or seven per client.
- Add a white-label My Reports Pro report per client (US$20 a month each, US$300 for 15) and a US$45 seat for each extra account manager.
- Brand Performance updates weekly; build the AI section into each client's existing Semrush report.
- Monthly total at list: about US$599 before extra seats, for weekly AI snapshots inside the suite the team already uses.
- Keep Semrush Pro+ for rankings, keywords and audits.
- Add Moistur AI Agency (US$499 flat) for the first 10 client brands, daily on six assistants; the remaining five are scoped as Agency Enterprise on the setup call.
- Each client gets a branded weekly playbook PDF, a share link and a read-only login; 10 internal seats included.
- Monthly total at list: US$499 plus the existing Semrush plan.
If a weekly AI snapshot inside Semrush satisfies the clients, the bundled toolkit is the cheaper path. If the agency is selling AI visibility as its own service line, daily client-level tracking with reporting included justifies the specialist. Both figures are list prices on the day we checked; confirm them before quoting.
Semrush and Moistur AI pricing, checked 2026-09-11
- SEO — US$139/mo · billed monthly ($117.33 on annual)
5 websites, 500 keywords, AI search tracking, AI sentiment monitoring - Starter — US$199/mo · billed monthly ($165.17 on annual)
50 prompts tracked daily, AI brand performance for 1 domain, 300 daily AI visibility reports - Pro+ — US$299/mo · billed monthly ($248.17 on annual)
15 websites, 1,500 keywords, 100 prompts tracked daily - Advanced — US$549/mo · billed monthly ($455.67 on annual)
40 websites, 5,000 keywords, SEO share of voice, API, 200 prompts tracked daily
The Pro, Guru and Business plans older reviews quote no longer appear; the AI Visibility Toolkit is still sold on its own from $99 a month per domain, billed annually. Extra users from $45 a month; My Reports is $10 (Base) or $20 (Pro, white-label) per report, billed monthly.
Checked 2026-09-11 · official pricing
- Starter — US$69/mo · billed monthly
ChatGPT, Claude, Gemini · 25 prompts a day - Pro — US$249/mo · billed monthly
6 assistants (adds Perplexity, Google AI Overviews, Copilot) · 75 prompts a day · white-label - Agency — US$499/mo · billed monthly
Up to 10 client brands · 6 assistants · 125 prompts a day pooled · white-label · client logins - Enterprise — from US$1,499/mo
8 assistants (adds Grok, Google AI Mode) · custom volumes
Annual billing is 20% less. Prices in USD.
Checked 2026-09-10 · official pricing
All prices in US dollars. Moistur AI bills in USD. Vendors change pricing often; the official pages linked above are the source of truth.
Strengths and limits, both sides
- The largest SEO suite, with an Australian keyword database and Position Tracking for any location.
- AI search tracking bundled into the main plans; five AI surfaces including Google AI Overviews and AI Mode.
- AI Visibility Score, sentiment, citations, share of voice and a Mentions by Country report.
- Free AI visibility checker and a 7-day self-serve trial.
- Adobe's investment behind the roadmap.
- Brand Performance reports refresh weekly, not daily.
- Prompt allowances are per plan (50, 100 or 200 a day) and shared across the roster; AI brand performance for one domain on Starter.
- Agency Growth Kit sunset: no client portal or client login; white-label via a US$20-a-month Pro report per client; users from US$45.
- No confidence intervals, no cross-model disagreement, no re-measured action plan.
- Daily tracking per client on six assistants, including Claude.
- White-label reports, share links, scheduled emails and client logins included.
- Confidence intervals and disagreement on every score.
- Weekly playbook with re-measured actions.
- Flat agency price; Australian prompt packs and city-scoped prompts.
- No SEO features: keep Semrush for keywords, rankings and audits.
- No BI integration, and the read-only REST API is on single-brand plans only, not yet for agency client brands; CSV and branded reports only.
- No region-level prompting; prompts are written per market or city.
- Sold through a short call rather than self-serve signup; prices in USD.
Questions people ask about Semrush and Moistur AI
Is Semrush good for AI visibility?+
Yes, for a weekly view inside the suite: the AI Visibility Toolkit reports an AI Visibility Score, mentions, citations, sentiment and share of voice across Google AI Overviews, Google AI Mode, ChatGPT, Perplexity and Gemini. The limits for an agency service are the weekly refresh, the per-plan prompt allowance and the separately priced reporting features.
Does Semrush track ChatGPT and Perplexity?+
Yes. Semrush's knowledge base lists Google AI Overviews, Google AI Mode, ChatGPT, Perplexity and Gemini, with Claude, DeepSeek and Grok available in Enterprise AIO, as of 2026-09-11.
Is the Semrush AI Visibility Toolkit still a separate add-on?+
Yes. On 2026-09-11 Semrush sold the AI Visibility Toolkit on its own from US$99 a month per domain, billed annually, and also bundled AI search tracking into the SEO, Starter, Pro+ and Advanced plans with 50, 100 or 200 prompts a day. The former Pro, Guru and Business plans no longer appear.
Is Moistur AI a Semrush alternative?+
For the AI-visibility part, yes; for SEO, no. Moistur AI has no keyword or ranking data. Agencies keep Semrush for SEO and add Moistur AI when AI visibility becomes a service line that needs daily, client-level tracking and reporting included.
Which is better for Australian agencies?+
For Australian keyword and ranking data, Semrush. For selling AI visibility to Australian clients weekly, with Australian buyer prompts, daily tracking, white-label reports and a flat agency price, Moistur AI. Many agencies run both.
Does Semrush white-label reports?+
Yes, through My Reports, where each report is bought individually and billed monthly: US$10 for a Base report, US$20 for a Pro report with branding and white-labelling, following the sunset of the Agency Growth Kit. There is no client login role. Moistur AI includes white-label PDFs, share links and read-only client logins on the Agency plan.
Did Adobe buy Semrush?+
Yes. Adobe completed the acquisition on 28 April 2026 for about US$1.9B, per Adobe's announcement.
Which is better for Australian businesses?+
A brand that already pays for Semrush and wants a weekly AI snapshot can stay put. A brand that wants to know every week whether ChatGPT, Gemini, Perplexity and Copilot recommend it, with honest scores and a plan, gets that from Moistur AI's Starter or Pro plans.
See what AI actually says about your brand
Run a free AI Visibility Audit first. If the numbers are worth acting on, book a call and we will walk through them with you.