More and more buying research now starts inside an AI assistant instead of a search box. Someone asks ChatGPT for "the best project management tool for a small agency," or asks Perplexity to compare two vendors, and the answer names a short list of brands. If your brand isn't on that list, you're invisible to that buyer, and unlike Google, there's no ranking report to check and no analytics tab that shows it happened.
That's the gap AI visibility tools (also called GEO or AEO platforms) exist to close. They monitor how AI models talk about your brand, measure it over time, and tell you what to do about it. This guide compares the nine most relevant options in 2026 and, more usefully, ranks them on one number an agency can verify: what it costs, at list price, to report on ten client brands under your own name every month.
A note on honesty up front: Moistur AI, which publishes this guide, is one of the nine tools below. We've tried to describe every competitor by what it's genuinely good at rather than talk them down, and we tell you plainly where each one fits. Every price in this article was read from the vendor's own pricing page on the date shown next to it, and the same figures are re-checked by a weekly script that flags any quote that disappears. Prices and feature sets in this category change fast, so treat the numbers as a dated snapshot and confirm current details on each vendor's own site before you sign.
What AI visibility tools actually do
Underneath the marketing, almost every tool in this category works the same way:
- You define the prompts that matter: the questions your customers actually ask AI ("best CRM for startups," "alternatives to [competitor]," "is [your brand] any good").
- The tool runs those prompts on a schedule across AI models, typically some combination of ChatGPT, Claude, Gemini, Perplexity, and Copilot.
- It scores the responses: whether you were mentioned, how prominently, with what sentiment, which competitors appeared, and which sources the model cited.
- It tracks the trend and recommends actions to improve your standing.
The mechanics are largely commoditized. What separates the tools is coverage (which models and how deeply), measurement quality (whether the numbers are statistically trustworthy or just a single lucky answer), reporting (especially for agencies serving clients), and price.
How to choose: five questions that actually matter
Before looking at logos, answer these:
- Who's it for: one brand or many? Agencies and consultancies managing multiple clients need a view across every client brand and reports they can send each client under their own name. A single in-house team doesn't. Agencies also buy on different plans: Moistur AI's agency pricing shows what those plans include and what they cost.
- How many models do you need? Some tools focus on ChatGPT; the strongest cover five or more engines, which matters because AI models frequently disagree about the same question.
- Do you trust the numbers? A 2026 study found that a single AI answer carries almost no reliable brand signal: brand identity explained only about 1.5% of response variance. Tools that report a score from one run per week are showing you mostly noise. Look for repeated sampling and some expression of confidence.
- What's your budget? This category spans roughly from entry-level solo pricing to enterprise contracts, with a wide middle. There's a tool at every tier.
- Do you need actions, or just a dashboard? Some tools stop at measurement. Others generate a prioritized plan of what to fix.
How this list is ranked
Most "best tools" articles number their entries without ever saying what the numbers mean. This one uses a single axis that any agency can check against the vendors' own pages: the monthly list price to report on ten client brands, with client-facing output under your agency's brand. Ten clients is the size of a small agency's AI-visibility service line, and white-label output is the literal constraint in the question we hear most often from agencies: "can I send this to a client without your logo on it?"
Three rules keep the ranking honest:
- List prices only, on the billing basis the vendor displays. Where a vendor prints only an annual-billing rate, the entry says so and, where the page gives enough to derive it, states the monthly-billed figure too. Annual discounts are noted, never assumed.
- Vendors with no published price for ten clients rank last, in a "not published" group, ordered by their entry price. A custom quote is not a price, and we will not guess one.
- Every figure carries the date it was read. The dates run from 2026-09-11 to 2026-09-23 because the pages were read on different days; each entry shows its own.
The result puts some well-known names near the bottom. That is not a judgement of quality. Profound and Goodie sell per-client workspaces on top of an agency base fee, which is a reasonable model for a large agency with big retainers and a poor fit for a ten-client roster. The axis is a budget question, and the rest of each entry tells you what the budget buys.
The 9 tools, ranked by what 10 white-label client reports cost a month (prices checked between 2026-09-11 and 2026-09-23)
1. Nightwatch: €159 a month billed yearly for 25 websites (checked 2026-09-23)
Nightwatch is a rank tracker that added AI visibility, and for a small agency that already sells classic SEO reporting it is the lowest figure on this list. Its Professional plan is €159 a month billed yearly (€1,908 a year), or €199 billed monthly, and it covers 25 websites, 2,500 keywords and 150 AI prompts tracked daily. White-label reports, described on the pricing page as client-facing reports under your own brand, are included from Professional up, alongside a Looker Studio integration, unlimited user seats and API access. AI coverage spans ChatGPT, Claude, Gemini, Perplexity, Google AI Mode and AI Overviews. Prices are quoted in euros and are not converted here; at any exchange rate short of three US dollars to the euro it remains the lowest entry.
The catch is the shape of the allowance. 150 AI prompts across ten clients is 15 prompts each, and AI visibility is only one module of a product whose centre of gravity is keyword rankings. Nightwatch is the right pick when AI visibility is a line on an SEO report rather than the service itself. It is useful because the two are more decoupled than most people expect: across 15,000 prompts, only about 12% of URLs cited by ChatGPT, Gemini, and Copilot ranked in Google's top 10 for the same query, so seeing both in one place helps you tell "we rank but aren't cited" from "we're cited but don't rank."
Consider something else if: AI answers are the product you sell, not a column on a rankings report, or you need more than 15 prompts per client.
2. Otterly AI: US$489 a month plus Agency Partner status (checked 2026-09-21)
Otterly's pricing starts at US$29 a month, which makes it the sensible first tool for a solo marketer. For ten clients the relevant plan is Premium at US$489 a month for 400 search prompts, after which you apply for Agency Partner status, which raises Premium to 500 prompts, adds a separate workspace per client and pitch workspaces for prospects, and provides branded reports built in Google Looker Studio. Four engines are tracked on every plan (ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot); Claude, Google AI Mode and Gemini are paid add-ons. Annual billing is 15% off.
Two things to weigh. The white-label output is a Looker Studio report rather than a native PDF or share page, so your team builds and maintains the template. And Agency Partner status is applied for after subscribing, not bought off the page, so plan a week for it. Otterly also publishes original research, including a 90-day server-log study of AI crawler visits to an llms.txt file, a reminder that in this category, publishing data is itself a visibility strategy.
Consider something else if: you want white-label PDFs and client logins that exist on day one, or you need Gemini and Claude without add-on fees.
Full comparison: Moistur AI vs Otterly AI: budget tracker, or agency-ready? The field against Otterly: 7 Otterly AI alternatives for agencies, ranked on the same ten-client benchmark.
3. Peec AI: US$495 a month for 10 client projects (checked 2026-09-11)
Peec has grown quickly with a mid-market and agency audience, particularly in Europe, and its agency tiers are the clearest in the category. Agency Growth is US$495 a month for 10 client projects with about 277 prompts pooled across them, and its agency pricing page says the plan lets you deliver white-label reporting, along with a view-only shareable dashboard and client user seats. Six core assistants are covered (ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Gemini and Microsoft Copilot); Claude, Grok, DeepSeek, Qwen and Mistral are paid add-on models on higher tiers. Prices are shown in USD outside the EU and annual billing is about 15% less.
The prompt pool is the number to watch: 277 prompts across ten clients is under 28 each, and Looker Studio, API and MCP access sit on different tiers depending on which Peec page you read, so confirm the tier you need before you quote a client. Peec's pitch projects, which let you audit a prospect before they sign, are a genuinely useful agency feature.
Consider something else if: you need the deepest enterprise analytics, or your clients need more than about 28 prompts each on the ten-client plan.
Full comparison: Moistur AI vs Peec AI: which AI-native tracker fits an agency? The field against Peec: 7 Peec AI alternatives for agencies, ranked on the same ten-client benchmark.
4. Moistur AI: US$499 a month flat for as many client brands as you need (checked 2026-10-16)
Full disclosure: this is us, and on this axis we sit fourth, tied on price with Semrush and four dollars above Peec. The Agency plan is US$499 a month flat for as many client brands as you need, with white-label included: your logo, colours and company details on playbook PDFs, report share links and scheduled emails, with the "Powered by Moistur" line removable. Every client gets a read-only login, you run the roster from one portfolio dashboard, and the plan covers six assistants (ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews and Microsoft Copilot) with 125 prompts a day pooled across clients. Annual billing is 20% less. Brand plans start at US$69 a month.
We've built the product around two convictions the research supports. First, measurement honesty: because a single AI answer is close to noise, we aggregate each day's answers across prompts and assistants and report scores with confidence intervals instead of presenting one answer as truth. Second, disagreement intelligence: we treat how consistently the models agree about your brand, and why they diverge, as a core signal, not a footnote. Every measurement rolls up into a weekly playbook of prioritized actions; actions that target a tracked prompt are measured again after you mark them done. There is no self-serve signup: a short call first, then the workspace is set up with you.
Consider something else if: you need enterprise-scale seat counts and procurement today (that's Profound's home turf, and we say so honestly), or you want a self-serve trial without talking to anyone.
Compare us honestly: Moistur AI vs Ahrefs, vs Peec AI, vs Profound, vs Semrush, vs Otterly AI, vs Scrunch, or start at the compare hub. To see what a client actually receives, the sample client report shows the weekly playbook and the monthly brief as the product renders them.
5. Semrush (AI Visibility Toolkit): US$499 a month with ten white-label reports (checked 2026-09-11)
If your team already runs on Semrush, its AI visibility features let you fold AI mentions into the dashboards and workflows you know. The ten-client figure is arithmetic on two public prices: the Pro+ plan at US$299 a month (15 websites, 100 prompts tracked daily) plus a white-label Pro report from My Reports for each client at US$20 a month, each report purchased individually and billed monthly, which comes to US$499 a month. The AI Visibility Toolkit is also sold on its own from US$99 a month per domain billed annually. Engines covered are Google AI Overviews, AI Mode, ChatGPT, Perplexity and Gemini, with Claude, DeepSeek and Grok on the enterprise product. Brand Performance reports update weekly.
The convenience of one login and one bill is real, and the underlying SEO data is deep. The trade-offs are that AI tracking refreshes weekly rather than daily, 100 prompts a day is shared across the whole account, extra users cost US$45 a month each, and the old Agency Growth Kit with its client portal has been discontinued, so white-label now means the per-report add-on.
Consider something else if: you want a specialist tool whose entire focus is AI answers rather than an add-on to a broad SEO suite, or you need daily refresh.
Full comparison: Moistur AI vs Semrush: is bundled AI tracking enough?
6. Profound: US$4,089 a month at list for ten client workspaces (checked 2026-09-22)
Profound is the most established name in the category and the best funded: a US$180M Series D at a US$1.8B valuation in September 2026, and more than 1,000 enterprise brands. It's built for large marketing organizations: deep analytics, broad model coverage (up to nine answer engines on the enterprise tier), prompt volumes that estimate what people actually ask AI, crawler analytics and region-based prompting. If you're a Fortune-500-scale brand with a dedicated team and budget to match, Profound is the safe default.
For an agency the public pricing is a different story. Profound's public pricing is now a free 7-day Trial (50 prompts a day on ChatGPT, Gemini and Google AI Overviews) and a custom Enterprise tier, with an Agency Growth plan referenced in its pricing FAQ rather than displayed as a plan: US$99 a month plus US$399 a month per full client workspace, each workspace tracking ChatGPT, Perplexity and Google AI Overviews with 100 prompts. Ten clients at list is therefore US$4,089 a month, and white-label reporting is not described on the pricing page. Profound may negotiate at volume, and for a large agency the depth may justify it.
Consider something else if: you're a small team or an agency watching costs, or you need Gemini, Copilot and Claude in every client workspace.
Full comparison: Moistur AI vs Profound: enterprise-grade, or right-sized? The field against Profound: 7 Profound alternatives for agencies, ranked on the same ten-client benchmark.
7. Goodie AI: US$4,265 a month at annual-billing rates for ten client workspaces (checked 2026-09-23)
Goodie positions itself as an end-to-end AEO platform, built specifically for the discipline rather than as a bolt-on to an SEO suite, and its agency plan follows the same base-plus-workspace model as Profound. Agency Growth, aimed at agencies scaling their AEO practice, is US$275 a month plus US$399 a month per client workspace, because a won client is added as a full client workspace billed on one of Goodie's three brand plans, of which Core at US$399 is the lowest (Pro is US$999). That is US$4,265 a month for ten clients. The figures Goodie displays are its annual-billing rates, marked as two months free, with the agency card noting the monthly cost is billed quarterly or annually. Agency Growth includes ten pitch workspaces a month for prospects, MCP access and unlimited seats. White-label reporting is not described on the pricing page.
The model makes sense for an agency that runs a full AEO programme per client, because each client gets the same closed-loop product a brand would buy directly. It does not make sense as a reporting layer across a roster of small retainers.
Consider something else if: you'd rather add AI visibility to a platform you already use, or your clients' budgets are a slice of a retainer rather than a line of their own.
8. Scrunch AI: not published for ten clients (Core US$250 a month for one brand workspace, checked 2026-09-21)
Scrunch, acquired by Sitecore in June 2026, targets agencies and larger teams that want AI visibility monitoring alongside content and agent-experience workflows. Its self-serve Core plan is US$250 a month for one brand workspace, 125 unique prompts, five user licences and four engines (ChatGPT, Perplexity, Google AI Overviews and Copilot), with sentiment, citations and site audits included and a 7-day free trial. Everything an agency needs for ten clients, meaning a custom number of brand workspaces, Looker Studio access, the API and fully white-label outputs through that API, sits on Enterprise, which is priced on request, so there is no ten-client figure to rank.
The agencies page describes managing every client and brand from a single workspace, demo environments for prospects and a referral commission of up to 20%, which suggests a real agency motion behind the custom quote. If you already run Sitecore, the acquisition may make the conversation easier.
Consider something else if: you want a published multi-client price, or the simplest possible single-brand setup.
Full comparison: Moistur AI vs Scrunch: enterprise suite, or right-sized for an agency?
9. AthenaHQ: not published for agencies (Starter US$295 a month for one brand, checked 2026-09-23)
AthenaHQ (YC-backed) leans into citation analysis and competitive comparison, and is known for a sharp competitive-content playbook. It's a strong fit for teams whose main worry is losing "best [category]" and "[competitor] alternatives" queries to rivals. Its plans page shows a free Essential tier with a $25 credit, Starter at US$295 a month for one brand with a 17% annual discount, and a custom Enterprise tier. The agency programme offers discounted AthenaHQ licences with multiple brands managed from one platform, pitch-ready workspaces and referred leads, but publishes no price, so it ranks in the "not published" group behind Scrunch on entry price.
Consider something else if: you want broad, general-purpose monitoring rather than a comparison-and-citation focus, or you need a ten-client price you can put in a proposal today.
Quick comparison: which type fits your situation
| Your situation | Look at | 10 clients, white-label, per month |
|---|---|---|
| AI visibility as a column on an SEO rankings report | Nightwatch | €159 billed yearly (€199 monthly), 25 websites |
| Solo marketer or small business, then a Looker Studio report per client | Otterly AI | US$489 plus Agency Partner status |
| European mid-market team or agency, ten client projects | Peec AI | US$495 |
| Trustworthy scores, native white-label PDFs and client logins on a flat plan | Moistur AI | US$499 flat |
| Already run everything on Semrush | Semrush AI Visibility Toolkit | US$499 (Pro+ plus ten Pro reports) |
| Enterprise brand, dedicated team, big budget | Profound | US$4,089 at list |
| A full AEO programme per client, priced per workspace | Goodie AI | US$4,265 at annual-billing rates |
| Agency wanting content plus visibility at scale, on a Sitecore contract | Scrunch AI | Not published (Core US$250 for one brand) |
| Fighting to win "best [category]" and alternatives queries | AthenaHQ | Not published (Starter US$295 for one brand) |
Pricing and packaging vary widely across this list. For ours, see what each tier includes. For a ranked list built the same way against one benchmark, see Profound alternatives for agencies.
Before you buy: spot-check for free
You don't need a subscription to sanity-check any of these. Open ChatGPT, Perplexity, and Gemini and ask each of them:
- "What are the best [your category] tools?"
- "What are alternatives to [your biggest competitor]?"
- "Tell me about [your brand]."
Run each prompt two or three times, and reword it slightly. You'll quickly see how much answers vary. That variation is exactly why a real tool aggregates many answers and reports a confidence interval instead of trusting one response, and it's a good gut-check on any vendor whose demo shows you a single confident number.
What actually moves AI visibility (so you know what to expect)
A tool tells you where you stand; it doesn't do the work. The evidence on what improves AI visibility is more settled than the folklore suggests:
- Earned brand mentions matter more than backlinks. An Ahrefs analysis of 75,000 brands found brand web mentions correlated 0.664 with AI visibility versus 0.218 for backlinks, roughly a 3x gap. (Correlation, not proof, but a striking one.)
- Citable substance helps. The Princeton GEO study found that adding statistics, quotations, and cited sources lifted visibility in AI answers by up to ~40%, while keyword stuffing did worse than nothing.
- Consistency across the web resolves who you are. Models decide what your brand is from how consistently independent sources describe it. Scattered or ambiguous signals get you skipped.
The right tool makes these levers measurable so you can tell what's working. For a deeper playbook, see our guide on Answer Engine Optimization and why AI might not recommend your brand.
Frequently asked questions
Why rank by the cost of ten white-label client reports instead of features?
Because it is the one number every reader can verify on the vendors' own pages, and it is the constraint agencies actually hit. Feature lists change monthly and are easy to inflate; a list price with a date is either right or wrong. The rest of each entry covers the features, and the "Consider something else if" line is the honest counterweight to the number.
What does "white-label" mean on this list?
Client-facing output that carries the agency's brand rather than the vendor's: a PDF, a share page, a scheduled email or a dashboard export without the vendor's logo. The entries say what form it takes, because it varies: native PDFs and share links (Moistur AI), a per-report add-on (Semrush), a Looker Studio template (Otterly, Nightwatch), a plan feature (Peec), an API you build on (Scrunch Enterprise), or nothing described on the pricing page (Profound, Goodie).
Are these the prices I will actually pay?
They are list prices read on the dates shown. Enterprise and agency deals are negotiated, annual billing is usually discounted, and some vendors show annual-billing rates as their headline. Treat the figures as the ceiling for a self-serve purchase and the starting point for a negotiation, and confirm on the vendor's page before you sign anything.
How many prompts per client do I need?
Enough to cover the questions a buyer in that client's category actually asks: the "best X" query, two or three "X vs Y" queries, the "is [brand] any good" query and a handful of problem-first prompts. For most small clients that is 10 to 30 prompts run daily across several assistants. Divide the plan's pooled allowance by your client count before you compare prices; two plans at the same price can differ by three times on prompts per client.
Do I need every AI assistant, or is ChatGPT enough?
ChatGPT has the largest audience, but the assistants disagree with each other more than people expect, and your clients' buyers use different ones. Gemini and Google AI Overviews matter for anyone whose buyers start in Google, Copilot for buyers inside Microsoft 365, and Perplexity for research-heavy purchases. A tool that tracks one engine tells you about one engine; the disagreement between engines is itself a signal worth measuring.
Can I trust a single weekly score?
No. A single AI answer carries almost no reliable brand signal, so a score built from one run is mostly noise. Ask any vendor how many times each prompt is sampled and whether the score comes with a confidence interval. If the answer is "we run it once a week," the trend line you are shown is largely random.
What changed in this article, and when?
The list was first published on 20 July 2026 with entries ordered by use case. On 23 September 2026 it was re-ordered on the ten-client white-label axis, every price was re-read and dated, and Goodie, AthenaHQ and Nightwatch pricing was added from their own pages. The figures are re-checked automatically each week; when a vendor's quote disappears from its page, the entry is reviewed and this date is updated. On 2 October 2026 every quote was re-confirmed on its live page, and links were added to the three alternatives pages (Profound, Peec AI, Otterly AI) ranked on this list's benchmark and to the sample client report.
Getting started
- Spot-check manually first using the free prompts above, so you know your rough starting point before you pay for anything.
- Pick by use case, not logo: match your team shape (single brand vs. agency), model needs, and budget to the table above.
- Insist on measurement you can trust. Ask any vendor how they handle the fact that AI answers change run to run. If the answer is "we run it once a week," keep looking.
- Choose actions over dashboards. A number that goes down without telling you what to do is just anxiety with a chart.
- Give it time. Retrieval-based engines like Perplexity reflect changes within days to weeks; models answering from memory take longer. Track the trend, not any single day.
AI assistants are becoming the front door to product research. The brands that measure and improve how they show up there, starting now, are the ones those assistants will recommend for years. We hold ourselves to the same standard we would ask of any tool on this list: here is how we verify our own recommendations.
Sources and dates
Every price above was read from the page linked here on the date shown, and is re-checked weekly.
- Nightwatch: nightwatch.io/pricing, read 2026-09-23.
- Otterly AI: otterly.ai pricing, read 2026-09-21; the starting price and llms.txt study from otterly.ai, read 2026-09-11.
- Peec AI: peec.ai/pricing-agencies, read 2026-09-14; plan prices from peec.ai/ai-instructions, read 2026-09-11.
- Moistur AI: moistur.ai/pricing/agencies, current.
- Semrush: semrush.com/pricing and the My Reports help article, read 2026-09-11.
- Profound: tryprofound.com/pricing, read 2026-09-22.
- Goodie: higoodie.com/pricing, read 2026-09-23.
- Scrunch: scrunch.com/pricing, read 2026-09-21.
- AthenaHQ: athenahq.ai/plans and athenahq.ai/agency, read 2026-09-23.