Moistur AI vs Scrunch

A wider optimisation suite, or a tracker built for agency reporting?

Two different products, honestly described

Scrunch vs Moistur AI on 18 criteria

A tracker vs a tracker-plus-optimisation suite

Scrunch's answer to "what do we do about it" lives inside the product. It audits the site (5 audits a month on Core), optimises pages, and runs its Agent Experience Platform (AXP), which serves AI agents an optimised version of your site. That last part is a genuinely different idea: rather than only measuring what AI agents say about you, it changes what they are served. For a brand whose site is the bottleneck, with a team that will act on audits, that is a real strength, and Moistur AI has no equivalent.

Moistur AI stops at the edge of your site. It measures how ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews and Copilot recommend a brand, tells you what changed and why, and gives you a ranked weekly playbook of actions with a re-measurement after you ship them. The on-site work is yours, or your agency's, to do. The trade is depth of measurement and honesty about uncertainty on one side, breadth of tooling on the other. Background: our guide to AI share of voice.

Two plans: what Core includes and what needs Enterprise

Core (US$250 a month) is a single-brand plan: 125 unique prompts, ChatGPT, Perplexity, Google AI Overviews and Copilot, 1 brand workspace, 5 seats, 5 competitors, 1 country and 5 site audits a month, with a 7-day free trial. Sentiment and citations are included. Claude and Gemini are not: they are among the five assistants that arrive only on Enterprise, alongside Meta AI, Google AI Mode and Grok, for nine in all. Looker Studio, the Query API and single sign-on are Enterprise too; the grid reads Looker Studio access on Enterprise only; API access on Enterprise only; SAML/OIDC single sign-on on Enterprise. The pricing page states no refresh cadence and shows no annual price, so ask for both.

Moistur AI's ladder is published end to end: Starter at US$69 a month (ChatGPT, Claude and Gemini, 25 prompts a day), Pro at US$249 (adds Perplexity, Google AI Overviews and Copilot, 75 prompts a day, white-label), Agency at US$499 flat for up to 10 client brands, and Enterprise from US$1,499 (adds Grok and Google AI Mode). For one brand, Core (US$250 a month) and Moistur AI Pro (US$249) are the like-for-like pair. Scrunch brings a larger prompt allowance (125 unique prompts against 75 a day, though the units differ) and the optimisation tools; Moistur AI brings Claude and Gemini, sampled scores with confidence intervals and the re-measured playbook.

Agencies: single workspace and API white-label vs native client reporting

Scrunch's agencies page describes managing every client and brand from a single workspace, demo environments for prospects, white-label outputs through its API, and up to 20% commission on referred customers. Read it against the pricing grid and the shape is clear: Core carries 1 brand workspace, so a roster of clients means Enterprise, and the white-label route runs through the Query API, which the grid lists as API access on Enterprise only. Your team builds the branded output from the data. No client login, white-label PDF or share link is described on its pricing page, and its agencies page describes access controls so clients see only what they should.

Moistur AI's Agency plan is the opposite shape: US$499 a month, published, for up to 10 client brands with 125 prompt runs a day pooled across them, six assistants, 10 internal seats and read-only client logins. White-label is native and covers report PDFs, report share links and scheduled report emails, set per client brand. There is nothing to build and no integration to maintain. If your agency's reporting already lives in Looker Studio, Scrunch Enterprise gives you the pipes; if it does not, Moistur AI removes the job.

Measurement: single runs vs sampled scores

Both tools run your prompts and report sentiment and citations. Scrunch's pricing page does not say how often, so settle that before you promise a client a cadence. What neither vendor can change is that a single AI answer is close to noise: the same prompt can name different brands an hour later. Moistur AI samples repeatedly, aggregates statistically and reports every score with a confidence interval, and it measures how much ChatGPT, Gemini and Perplexity disagree about a brand, because a brand that wins one assistant and loses another needs a different plan from a brand losing everywhere.

Scrunch reports what it observes, with insights and recommendations, and its pricing page does not describe uncertainty or re-measurement. For a client conversation about whether a number really moved this month, that is the distinction to weigh. Moistur AI's weekly playbook re-runs the prompts after you ship an action and says whether the answer moved.

Now a Sitecore company: what that means for a buyer

Scrunch was acquired by Sitecore, announced 3 June 2026, and Sitecore describes it as an AI customer experience platform. That is a fact to weigh, not a verdict. Enterprise buyers may like it: the roadmap now sits inside a larger digital experience vendor, and Scrunch's Enterprise plan already reads like an enterprise product, with SAML/OIDC single sign-on on Enterprise and a Query API. Agencies should ask the plainer questions before committing a roster: what changes for Core, whether agency pricing stays custom, and how the product sits alongside Sitecore's own platform. We do not speculate beyond the announcement.

Moistur AI is a two-founder company with a published price list and no parent. That is smaller, and we say so: fewer customers, less social proof and no public customer logos today. It is also simpler to budget around and simpler to leave. About Moistur AI says who we are.

The ideal customer for each

What you get here that you do not get there

• A published flat agency price: US$499 a month for up to 10 client brands, no custom quote.
• White-label is native, not an integration: report PDFs, report share links and scheduled report emails, set per client brand, plus read-only client logins.
• Scores are sampled and reported with confidence intervals; cross-model disagreement is a first-class signal.
• Every recommended action is re-measured after you ship it.
• Claude and Gemini on every plan, rather than on Enterprise only.
• Australian buyer-language prompt packs and city-scoped prompts.

A Sydney agency with 8 clients weighing Scrunch Enterprise against Moistur AI Agency

Scrunch and Moistur AI pricing, checked 2026-09-21

All prices in US dollars. Moistur AI bills in USD. Vendors change pricing often; the official pages linked above are the source of truth.

Strengths and limits, both sides

Questions people ask about Scrunch and Moistur AI