7 Profound alternatives for agencies

The short answer

If you run five to fifty client retainers and need client-facing reports under your own brand, the alternatives that publish a ten-client price cluster between US$489 and US$499 a month: Otterly AI (US$489 plus Agency Partner status), Peec AI (US$495 for 10 client projects), Moistur AI (US$499 flat for up to 10 client brands with white-label PDFs and client logins included) and Semrush (US$499 once you add a white-label report per client). Nightwatch is lower still in euros if AI visibility is one column on an SEO report rather than the service you sell.

If what you actually need is Profound's depth, meaning prompt volumes, crawler analytics, region-based prompting and up to 9 answer engines, none of the seven replaces it, and the section "Who should stay with Profound" says so plainly. Goodie sells the same per-workspace model at a similar total; Scrunch puts multi-client work on a custom Enterprise quote.

Three shortcuts: the at-a-glance table below, the best AI visibility tools roundup ranked on the same benchmark, and a free check of your own AI visibility before you evaluate anything.

Profound alternatives at a glance

Prices are monthly list prices for ten client brands with client-facing output under your brand, on the billing basis each vendor displays. "Not described" means the pricing page does not mention white-label output at all; "not published" means there is no ten-client price to compare. Each row carries the date its page was read.

Why agencies look for a Profound alternative

The public tiers are narrower than the brand. On 2026-09-22 Profound's pricing page showed a free Trial plan (50 prompts a day for 7 days on ChatGPT, Gemini and Google AI Overviews) and Enterprise, priced on request. The self-serve Agency Growth plan survives in the pricing FAQ rather than as a displayed plan, at US$99 a month plus US$399 a month per client workspace, and each full client workspace tracks ChatGPT, Perplexity and Google AI Overviews with 100 prompts. An agency that promised clients Gemini, Copilot or Claude coverage finds those on the enterprise tier.

The arithmetic is per client. Ten clients at list is about US$4,089 a month and twenty-five is about US$10,074; Profound may negotiate at volume, but the shape of the bill scales with the roster. For an agency whose AI-visibility line item has to fit inside a monthly retainer, a flat or pooled plan is easier to sell and easier to margin.

White-label reporting is not described on the pricing page. Agencies that send a monthly PDF or a share link under their own brand have to build that layer themselves or accept the vendor's branding in front of the client. Several alternatives below include it as a plan feature.

Procurement weight. Profound's references, partner directory (18 vetted agencies on 2026-09-11) and support desk are assets for an enterprise buyer and overhead for a ten-person agency. Some teams simply want a tool they can start on a card and cancel on a click.

How we evaluated

One axis, stated up front: the monthly list price to report on ten client brands with client-facing output under the agency's brand. It is arithmetic on public prices, so every vendor on this page can verify it, and it is the literal constraint in the question agencies ask us most often.

Three rules. List prices only, on the billing basis the vendor displays; where only an annual-billing rate is shown, the entry says so and derives the monthly-billed figure when the page gives enough to do it. Vendors with no ten-client price rank last in a "not published" group ordered by entry price. Every figure carries the date its page was read, and the same quotes are re-checked by a weekly script that flags any that disappear.

What we did not do: convert currencies (Nightwatch is quoted in euros as printed), estimate custom quotes, or score features on a points system. The per-tool sections describe what each price buys and where each tool is the better choice; the "Consider it if" and "Look elsewhere if" lines are the counterweight to the number.

Moistur AI publishes this page and is one of the seven. We placed ourselves where the benchmark puts us, fourth, and we link to a full one-on-one comparison for every vendor that has one so you can read the case against us in the same voice.

1. Nightwatch — best for sEO agencies that want AI visibility as a column on the rankings report they already send

Ten clients, per month

€159 a month billed yearly (€1,908 a year), or €199 billed monthly

White-label reports

Yes: client-facing reports under your own brand, included from the Professional plan up

Client brands included

25 websites and 150 AI prompts on Professional

Assistants tracked

ChatGPT, Claude, Gemini, Perplexity, Google AI Mode and AI Overviews

Source

Nightwatch pricing page, read 2026-09-23

Nightwatch is a rank tracker that added AI visibility, and on the ten-client benchmark it is the lowest figure here. The Professional plan is €159 a month billed yearly (€1,908 a year, a stated saving of €480 against monthly billing, so €199 a month billed monthly) and covers 25 websites, 2,500 keywords and 150 AI prompts tracked daily. The pricing page lists white-label reports from the Professional plan up, described as client-facing reports under your own brand, alongside a Looker Studio integration, unlimited user seats and API access. AI coverage spans ChatGPT, Claude, Gemini, Perplexity, Google AI Mode and AI Overviews. The Agency plan is €399 a month billed yearly for 100 websites and 500 AI prompts. There is a 14-day free trial with no card.

The shape of the allowance is the thing to check. 150 AI prompts across ten clients is 15 each, and AI visibility is one module of a product whose centre of gravity is keyword rankings. That is exactly right for an agency whose clients buy SEO and want to see the AI column next to it, and it is a poor fit for an agency selling AI visibility as the service itself. Prices are in euros and are not converted here.

Consider it if: you already send a Nightwatch or similar rankings report and want AI mentions on the same page under your brand. Look elsewhere if: AI answers are the product, your clients need more than 15 prompts each, or you want sentiment, share of voice and an action plan built for AI answers rather than rankings.

2. Otterly AI — best for small agencies starting with one or two clients who can live with a Looker Studio report as the white-label layer

Ten clients, per month

US$489 a month (Premium, 400 prompts) plus Agency Partner status, applied for after subscribing; annual billing 15% off

White-label reports

Partial: branded reports built in Google Looker Studio; no native PDF or share page described

Client brands included

a separate workspace per client for Agency Partners; 500 prompts on Premium

Assistants tracked

ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot on every plan; Claude, Google AI Mode and Gemini as paid add-ons

Source

Otterly AI pricing page, read 2026-09-21

Otterly's pricing starts at US$29 a month, which is why it is the first tool many solo marketers try. For an agency the relevant plan is Premium at US$489 a month for 400 search prompts, after which you apply for Agency Partner status after subscribing to Standard or Premium. Partner status raises Premium to 500 prompts, adds a separate workspace per client and pitch workspaces for prospects, and provides branded reports built in Google Looker Studio. Tracking is daily across ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot; Claude, Google AI Mode and Gemini are paid add-ons. 50+ countries are supported and every plan includes unlimited team members.

Two things to weigh against the price. The white-label output is a Looker Studio report your team builds and maintains rather than a native PDF or share page, and partner status is applied for after subscribing rather than bought off the page, so plan a week for it. Extra prompts are US$99 per 100. Otterly also publishes original research, including a 90-day server-log study of AI crawler visits to an llms.txt file, which is worth reading whichever tool you pick.

Consider it if: you want the lowest US-dollar entry into agency work and are comfortable owning a Looker Studio template. Look elsewhere if: you need white-label PDFs and client logins on day one, or Gemini and Claude without add-on fees. Moistur AI vs Otterly AI covers the two side by side.

Full one-on-one comparison: Moistur AI vs Otterly AI.

3. Peec AI — best for european mid-market agencies that want daily tracking, pitch projects and a clearly priced ten-client tier

Ten clients, per month

US$495 a month (Agency Growth), billed monthly; annual billing about 15% less

White-label reports

Yes: white-label reporting per its agency pricing page, plus a view-only shareable dashboard and client user seats

Client brands included

10 client projects with about 277 prompts pooled

Assistants tracked

ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Gemini and Microsoft Copilot; Claude, Grok, DeepSeek, Qwen and Mistral as paid add-ons on higher tiers

Source

Peec AI pricing page, read 2026-09-14

Peec AI has the clearest agency tiers in the category. Agency Growth is US$495 a month for 10 client projects with about 277 prompts pooled across them, and its agency pricing page says the plan lets you deliver white-label reporting, alongside a view-only shareable dashboard and client user seats. Essential is US$245 for 3 client projects and Scale is US$795 for 25. Every agency tier includes free pitch projects for prospects, tracking is daily, and Peec covers 80+ countries with prompts in any language. Six core assistants are included; Claude, Grok, DeepSeek, Qwen and Mistral are paid add-on models unlocked on higher tiers.

The prompt pool is the number to divide before you compare: about 277 prompts across ten clients is under 28 each. Peec's three public pages also disagree about which tier includes Looker Studio, the API and MCP, so confirm the tier you need in writing before you quote a client. Prices are shown in USD outside the EU.

Consider it if: your clients are in Europe, you want pitch projects to audit prospects before they sign, and 28 prompts per client is enough. Look elsewhere if: you need confidence intervals on the scores, an action plan that is re-measured after you act, or Claude without an add-on. Moistur AI vs Peec AI goes deeper.

Full one-on-one comparison: Moistur AI vs Peec AI.

4. Moistur AI — best for agencies running 5 to 50 client brands that want white-label PDFs, client logins, six assistants and statistically honest scores on one flat plan

Ten clients, per month

US$499 a month flat (Agency), billed monthly; 20% less billed annually

White-label reports

Yes: Your logo, colours and company details on playbook PDFs, report share links and scheduled emails, with the attribution line removable; client logins show the client's read-only dashboard on moistur.ai

Client brands included

Up to 10 client brands, 125 prompts a day pooled

Assistants tracked

ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews and Microsoft Copilot; Grok and Google AI Mode on Enterprise

Source

Moistur AI pricing page, read 2026-09-23

Moistur AI publishes this page, so read this entry with that in mind and check the others' comparison pages for the case against us. The Agency plan is US$499 a month flat for up to 10 client brands, with white-label included: your logo, colours and company details on playbook PDFs, report share links and scheduled emails, and the attribution line removable. Every client gets a read-only login to their own workspace, you run the roster from one portfolio dashboard, and the plan tracks six assistants with 125 prompts a day pooled across clients. Brand plans start at US$69 a month. Larger rosters are scoped as Agency Enterprise on the setup call.

Two things are different in the measurement. Scores are sampled repeatedly and reported with confidence intervals, because a single AI answer is close to noise; and cross-model disagreement, how far the assistants differ about the same brand and why, is treated as a first-class signal rather than averaged away. Every week the platform produces a prioritised playbook of actions and re-measures each one after you ship it, so a client report shows what the work changed, not only what the number is.

Consider it if: you want the white-label layer, client logins and a weekly action plan included at a flat price, and you would rather have honest error bars than a single confident number. Look elsewhere if: you need enterprise-scale seats and procurement today, a self-serve trial without a call (Moistur AI runs a short call, then a 14-day Pro-level trial), or a BI connector. How Moistur AI compares with every tool on this page and what the company is are one click away.

5. Semrush — best for agencies already running on Semrush that want AI mentions in the dashboards they know

Ten clients, per month

US$499 a month: Pro+ at US$299 plus a white-label Pro report at US$20 per client, each per report, billed monthly

White-label reports

Partial: A white-label Pro report from My Reports at US$20 per report, billed monthly; the Agency Growth Kit's client portal is discontinued

Client brands included

15 websites and 100 prompts tracked daily on Pro+

Assistants tracked

Google AI Overviews, AI Mode, ChatGPT, Perplexity and Gemini; Claude, DeepSeek and Grok via Enterprise AIO

Source

Semrush pricing page, read 2026-09-11

If your team already lives in Semrush, its AI Visibility Toolkit folds AI mentions into the workflows you know, and the ten-client figure is plain arithmetic on two public prices. Pro+ is US$299 a month for 15 websites and 100 prompts tracked daily; a white-label Pro report from My Reports is US$20 per report, billed monthly; ten of them bring the total to US$499. The toolkit is also sold on its own from US$99 a month per domain, billed annually. Brand Performance reports refresh weekly.

The trade-offs are cadence and shape: weekly rather than daily refresh, one shared allowance of 100 prompts a day across the whole account, and a white-label story that now means a per-report add-on because the Agency Growth Kit with its client portal has been discontinued. The SEO data underneath is deep, and one login and one bill are worth something to a busy agency.

Consider it if: Semrush is already your system of record and AI visibility is a report tab, not a service line. Look elsewhere if: you need daily tracking, more prompts per client, or a specialist tool whose whole focus is AI answers. Moistur AI vs Semrush has the full table.

Full one-on-one comparison: Moistur AI vs Semrush.

6. Goodie AI — best for agencies running a full AEO programme per client, priced per workspace, with strategist support

Ten clients, per month

US$4,265 a month at the annual-billing rates Goodie displays: Agency Growth at US$275 plus a client workspace at US$399 per client, billed quarterly or annually

White-label reports

Not described: White-label output is not mentioned on the pricing page; MCP, API and data export are listed for custom client reporting on Enterprise

Client brands included

full client workspaces as an add-on; 10 pitch workspaces a month on Agency Growth

Assistants tracked

5 core models on Core and 8 on Pro per the brand plans; up to 13 engines on agency Enterprise

Source

Goodie AI pricing page, read 2026-09-23

Goodie positions itself as an end-to-end AEO platform, built for the discipline rather than bolted onto an SEO suite, and its agency pricing follows the same base-plus-workspace model as Profound. Agency Growth, for agencies scaling their AEO practice, is US$275 a month; a won client is added as a full client workspace billed on one of Goodie's three brand plans, of which Core at US$399 is the lowest and Pro is US$999. Ten clients is therefore US$4,265 a month. The figures on the page are annual billing with two months free, and the agency card notes the monthly cost shown is billed quarterly or annually. Agency Growth includes 10 pitch workspaces a month, MCP access and unlimited seats, and brand plans offer a 7-day free trial.

The model makes sense when each client genuinely runs the closed-loop programme a brand would buy directly, with research, content and measurement in one place and a strategist attached. It does not make sense as a reporting layer across a roster of small retainers, where the per-workspace fee is larger than many clients' whole AI-visibility budget. White-label output is not described on the pricing page.

Consider it if: your agency sells full AEO programmes with retainers that can carry a per-client platform fee. Look elsewhere if: you need a flat or pooled price, or white-label reports included as a plan feature.

7. Scrunch AI — best for agencies on a Sitecore contract that want AI visibility next to content and agent-experience work

Ten clients, per month

Not published for ten clients: Core is US$250 a month for 1 brand workspace; multi-client work is Enterprise, priced on request

White-label reports

Partial: white-label outputs through its API, on Enterprise

Client brands included

a custom number of brand workspaces on Enterprise; Core has 1

Assistants tracked

ChatGPT, Perplexity, Google AI Overviews and Copilot on Core; ChatGPT, Claude, Perplexity, Gemini, Meta AI, Google AI Mode, Google AI Overviews, Copilot and Grok on Enterprise

Source

Scrunch AI pricing page, read 2026-09-21

Scrunch, acquired by Sitecore, announced 3 June 2026, sells two plans. Core is US$250 a month for 1 brand workspace, 125 unique prompts, 5 user licences, 5 competitors and 4 engines (ChatGPT, Perplexity, Google AI Overviews and Copilot), with sentiment analysis on both plans, citations and sources on both plans and 5 site audits a month, and a 7-day free trial. Everything an agency needs for ten clients, meaning a custom number of brand workspaces on Enterprise, Looker Studio access on Enterprise only, API access on Enterprise only and white-label outputs through its API, is on Enterprise, which is priced on request. There is no ten-client figure to rank, so Scrunch sits in the "not published" group.

The agencies page describes managing every client and brand from a single workspace, demo environments for prospects and a referral commission of up to 20%, which suggests a real agency motion behind the custom quote, and its Agent Experience Platform (AXP), which serves AI agents an optimised version of your site is a genuinely different capability from anything else on this page.

Consider it if: you already run Sitecore, or you want AI visibility bundled with content and agent-experience tooling and are happy to negotiate. Look elsewhere if: you want a published multi-client price you can put in a proposal this week. Moistur AI vs Scrunch compares the two in detail.

Full one-on-one comparison: Moistur AI vs Scrunch AI.

Who should stay with Profound

You are an enterprise brand, or an agency serving enterprise brands, with a dedicated AEO team and a budget line of its own. Profound's enterprise tier covers up to 9 answer engines (ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Anthropic Claude, Google AI Overviews and Exa Search), region-based prompting through infrastructure in 80+ countries, crawler analytics that show which AI bots read which pages, and agents that draft and execute work.

You need to see what people actually ask AI. Profound's Prompt Volumes is unmatched for sizing demand, and it turns AI visibility from a vanity number into a demand number. None of the seven alternatives replaces it.

Procurement wants the market leader's references, a partner directory and a dedicated support desk, and the per-workspace bill fits inside the retainers you run. At that scale the alternatives on this page are trading depth for price, and you may not want the trade.

How to choose

Start with the roster, not the logo. Count the client brands you will report on in twelve months, divide each plan's pooled prompt allowance by that number, and discard any plan that gives a client fewer prompts than the questions its buyers ask. That single division reorders most shortlists.

Decide what "white-label" has to mean for you. A native PDF and share link you can send on Friday afternoon is a different product from a Looker Studio template your team maintains, which is different again from an API you build a report on. The at-a-glance table names the form for every tool.

Ask how the score is made. A number from one run a week is mostly noise; ask each vendor how many times a prompt is sampled, whether the score carries a confidence interval, and whether recommended actions are re-measured after you act. The answers separate a dashboard from a measurement.

Check the assistants your clients' buyers use, not the longest list. Gemini and Google AI Overviews matter for anyone whose buyers start in Google, Copilot for buyers inside Microsoft 365, Perplexity for research-heavy purchases; a plan that adds them as paid add-ons costs more than its headline.

Then price it honestly on the vendor's own page, on the day you buy, and keep the screenshot. Every figure on this page was read on the date shown and is re-checked weekly, but a proposal should carry the price you were quoted, not ours. See Moistur AI pricing for ours.

Frequently asked questions

Sources and pricing checked 2026-09-23

• Profound pricing — read 2026-09-21
• Nightwatch pricing — read 2026-09-23
• Otterly AI pricing — read 2026-09-21
• Peec AI agency pricing — read 2026-09-14
• Peec AI plan table — read 2026-09-11
• Moistur AI agency pricing — read 2026-09-23
• Semrush pricing — read 2026-09-11
• Semrush My Reports — read 2026-09-11
• Goodie pricing — read 2026-09-23
• Scrunch pricing — read 2026-09-21
• Scrunch for agencies — read 2026-09-21

Every quoted figure is stored with the vendor’s exact wording and re-fetched weekly; an entry is reviewed the week its quote disappears.